Cloop ships continuously. Major releases, new integrations, and notable improvements are logged here. For the full development picture, follow Tapio on LinkedIn.
Cloop.io relaunched on Astro framework with a new information architecture. New comparison pages against major competitors (Leadoo, Groweo, Giosg, Qualified, Drift, Intercom Fin, HubSpot AI Chat, Tidio), deep integration documentation (HubSpot, Salesforce, Pipedrive, Dynamics 365, Google Calendar, Outlook), and complete legal documentation.
Native Dynamics 365 Sales integration with Dataverse Web API. Supports Account, Lead, Contact, and Opportunity records, Business Process Flows, Power Automate triggers, and Microsoft Teams notifications. Entra ID OAuth with full SSO and Conditional Access support.
Upgraded AI pipeline with improved natural language understanding for Finnish and Nordic language buyers. Better handling of complex B2B qualification conversations, more accurate intent scoring, and more natural follow-up question generation.
IP2Company identification match rate improved to 75%+ for Finnish and EU B2B traffic. Better enrichment coverage from national business registries, improved LinkedIn data, and more accurate industry classification.
Native Pipedrive and Salesforce integrations shipped with bi-directional sync, smart routing, AI summaries, and meeting booking. HubSpot integration remains the flagship; Salesforce and Pipedrive add parity for teams with different CRM stacks.
Qualified leads can now book meetings directly inside the Cloop conversation. Supports Google Calendar, Outlook, HubSpot Meetings, Cal.com, and Calendly. Smart routing by industry, company size, region, and existing account ownership.
Four-touch automated follow-up sequence for leads that don't convert immediately. Personalized to conversation content, industry context, and pain points raised. Automatically pauses when the lead engages.
Cloop shipped its first production version. AI-native conversations, IP-based company identification, ICP qualification, HubSpot integration, and founding customer deployments. This is where the journey began.
