Your B2B buyers research anonymously. Close them in real time.
B2B ecommerce buyers behave like consumers — they research, compare, and abandon. But account opening needs human conversation: credit terms, volume pricing, custom catalogs. Cloop qualifies the order intent, captures the account request, and books the call with the right sales rep. No abandoned carts, no missed wholesale accounts.
Your biggest accounts never register — they just leave.
B2B ecommerce has a hidden conversion gap: your largest potential customers browse your catalog, find the products they need, and leave — because 'open an account' feels like bureaucracy. Cloop opens that conversation proactively: identifies the company, qualifies the order volume, and routes to the right wholesale rep before the buyer clicks away.
Three things B2B ecommerce teams get back immediately.
Account opening becomes conversational
Instead of a 12-field registration form, Cloop asks conversationally: company, volume, products of interest, terms needed. Captures what matters, drops the friction.
Company-level identification from day one
Cloop identifies the buying company from IP — so enterprise procurement teams don't look like anonymous shoppers. Your wholesale team sees every qualified buyer visiting.
Route by order potential
Small repeat orders to self-serve. Large wholesale inquiries to your account managers. Strategic accounts to senior reps. Never mis-route a €500K wholesale lead to a €500 order rep.
The features that matter most to your team.
Identify → enterprise buyers vs anonymous
Cloop separates retail shoppers from wholesale buyers from enterprise procurement. Your team sees the right signal.
Learn more →Qualify → order intent + volume
Captures the product interest, expected volume, timeline, and terms. Your sales rep walks into a qualified wholesale conversation.
Learn more →Book → account manager routing
High-volume inquiries to senior account managers. Mid-volume to inside sales. Round-robin for unassigned verticals.
Learn more →Follow up → nurture registered accounts
Catalog highlights, terms offers, volume tier upgrades — automated sequences that bring buyers back.
Learn more →What B2B ecommerce pipeline looks like with Cloop.
"We were losing wholesale accounts to competitors with faster intake. Cloop converts anonymous cart visitors to account openings in minutes, not days. Our wholesale revenue is up meaningfully."
— Ecommerce Director, European B2B distributor
Turn browsers into wholesale accounts.
Book a demo. We'll show you how Cloop fits a B2B ecommerce flow, from first visit to booked sales call.
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