Form-based qualification
- Collects 3–5 static fields and stops
- Same script for every visitor
- VP of Sales gets “How can I help?”
- No context on who is asking
- Manual triage afterwards
Qualify
How does Cloop qualify B2B leads in real-time conversations?
Cloop runs AI-powered qualification conversations that score leads against your ICP criteria — budget, authority, need, timeline — and route qualified conversations to the right sales person, all within the chat widget.
The short answer
Cloop qualifies leads through AI conversations that adapt to each visitor's role, company size, and stated pain points. Instead of form fields, Cloop asks contextual follow-up questions, evaluates responses against your ICP (Ideal Customer Profile) criteria, scores intent in real-time, and routes high-intent conversations to the appropriate sales owner — typically within 2–4 minutes per conversation.
The problem
How does AI qualification differ from form-based qualification?
Forms collect 3–5 static fields and stop; AI qualification holds a 2–4 minute conversation that adapts to what the visitor says. Before qualification starts, Cloop <a href="/product/identify/">identifies the visiting company</a> via IP2Company enrichment — so every question is already framed by who is asking.
AI qualification with Cloop
- Holds a 2–4 minute adaptive conversation
- Adapts to role, company, and stated pain
- Uses IP2Company enrichment before asking
- Every question framed by who is asking
- Routes directly to the right sales owner
The conversation
2–4
minutes per qualified lead
Long enough to capture real buying context — short enough to respect a buyer's time. Cloop qualifies leads in the time it takes a visitor to read two blog posts.
What you see
What ICP signals does Cloop detect in conversations?
In under 90 seconds of conversation, Cloop captures eight structured data points — name, email, phone, company size, stated challenge, enriched industry, intent signal, and persona — everything your sales team needs to run a meaningful first meeting.
Lead qualified · Score 87/100
Name
Maria Virtanen
Email
maria@acmegroup.fi
Phone
+358 40 123 4567
Company size
120 employees
Challenge described
"Our SDR team can't handle inbound volume — we're losing MQLs to slow response times. Looking for an AI solution to triage and book meetings automatically."
Industry (enriched)
B2B SaaS · Sales tech
Intent signal
Pricing page · 3 visits · 4:12 total
Real-time scoring
How does Cloop handle low-intent or off-ICP visitors?
Cloop scores every conversation 0–100 across four inputs and routes by score: high-intent ICP leads hit your calendar, low-intent visitors get self-serve content, off-ICP visitors get a polite wrap and a link — so reps never waste time on the wrong audience.
Industry fit
Matches your ICP industry list? Higher score. Out of category? De-prioritized automatically.
Company size
Matches your revenue or headcount range? Score goes up. Too small or too big? Routed differently.
Conversation intent
Explicit buying signals (“we’re evaluating vendors now”) lift the score. Curiosity-only (“just researching”) keeps it lower.
Page journey
Pricing page visits, repeat visits, and return sessions add weight. Cloop tracks behavior before the chat starts.
Persona-specific playbooks
Can Cloop qualify in multiple languages?
Yes — Cloop qualifies natively in English, Finnish, and Swedish, and uses persona-specific playbooks in each. A VP of Sales, a Head of Marketing, and a CFO get three different conversation tracks, detected automatically from email domain, page journey, and question pattern.
Sales & RevOps
Direct, ROI-focused questions. “How many SDRs? What’s your current response time?”
Marketing
Lead quality, attribution, and MQL volume focus. “How do you measure conversion today?”
Executive / C-level
Strategic questions about growth targets, cost-per-lead, and team structure. Shorter, higher-level.
Who uses this
See how specific teams use real-time qualification.
01
Sales teams
Reps only spend time on pre-qualified leads with intent scores and context — no more cold-starting every conversation from scratch.
02Product teams
Extract continuous voice of customer from real qualification conversations — objections, requested features, and competitive mentions land directly in your signal pipeline.
Try it yourself
See how Cloop qualifies your leads.
Book a demo and we'll run a qualification flow against your actual ICP.