Company name
Legal entity and trading name
Identify
How does Cloop identify companies visiting your website?
Cloop identifies 75%+ of B2B visitors by IP address, enriches the data with company size, industry, and tech stack, and passes the context to the AI conversation — all in real-time, without forms or cookies.
The short answer
Cloop uses IP2Company data to match visitor IP addresses against a database of 300M+ companies. When a B2B visitor lands on your site, Cloop identifies the company within milliseconds and enriches the conversation with company name, industry classification, employee count, revenue band, location, and detected technology stack. The match rate is 75%+ for Finnish and EU B2B traffic — no cookies, no form submissions, no tracking pixels required.
The problem
97–99% of your visitors leave without a trace.
Between 97% and 99% of B2B website visitors leave without filling out a form. They check pricing, read features, compare competitors, and disappear — and your sales team never knows they were there. Cloop closes that visibility gap by identifying the company behind every qualified B2B session in real time.
01
Traffic without leads
Visitors come to your site, view key pages, hit their third page — and leave. No form. No trace.
02
Buying intent ignored
A visitor reading your pricing page is a buying signal. Today, it's a data point your analytics team never sees.
03
Slow manual qualification
When a form finally comes in, SDRs spend 45 minutes qualifying. By then the prospect has moved on.
The answer
75%+
identification accuracy
Cloop identifies 75%+ of Finnish and EU B2B visitors — roughly double the 30–40% match rate typical of generic IP-to-company tools. That means your sales team sees three out of every four B2B companies on your site, not one out of three. Once identified, the company becomes the context for the AI conversation — see how Cloop qualifies leads in real time →
What you get
Eight data points per identified visitor
Pulled automatically from public registries and LinkedIn — no manual enrichment, no paid data add-ons required.
Industry
TOL/NACE classification codes
Revenue
Latest reported turnover
Business ID
Y-tunnus / VAT number
Country & HQ
Full address and region
Employees
Accurate headcount from public data
Founded
Year of incorporation
Description
What the company actually does
What does Cloop see when a B2B visitor lands on your site?
A real identification record in under 2 seconds — company name, business ID, industry code, location, and sources. Example below uses a real Finnish B2B company.
Visitor identified · 1.4s
Silta Oy
silta.fi
Description
Finnish expert company providing payroll and HR outsourcing services to over 100,000 employees in Finland.
Industry
Service activities · 50501
Business ID
0205329-6
Founded
1977
HQ
Konepajankuja 3, 00510 Helsinki, FI
Type
Osakeyhtiö (Ltd.)
Sources: IP2Company · PRH (Finnish Business Registry) · LinkedIn · Wikidata
How it works
How does IP-based identification work?
Cloop runs a three-layer lookup in under 2 seconds: proprietary IP2Company mapping, national business registries, and LinkedIn enrichment. This is built in-house so cost per identified visitor stays below €0.10 — not the €20+ that Clearbit or 6sense outsourcing pushes.
1
IP2Company lookup
Our proprietary IP-to-company mapping engine identifies the visiting organization in under 2 seconds — no cookies, no tracking pixel, no third-party dependencies.
2
National business data
We enrich with data from Finnish Business Registry (PRH), EU business databases, and public records — giving you accurate industry codes, revenue, headcount, and founding year.
3
LinkedIn enrichment
Company descriptions, recent updates, and organizational context pulled from LinkedIn give your rep everything they need to open a meaningful conversation.
Privacy & GDPR
Does Cloop identification work without cookies?
Yes. Cloop does not require cookies or tracking pixels for company identification. Identification happens via IP-to-company mapping, which is based on the visitor's network ownership — not on stored browser data. The identification is GDPR-compatible because it happens at the company (legal entity) level, not the individual person level.
Company identification only
Cloop identifies organizations — never individuals without explicit consent. Personal data (email, name) is only collected when a visitor voluntarily provides it in conversation.
EU data residency
All data is stored and processed in the European Union. No transfers outside the EU/EEA.
Transparent processing
Full details of data collection, retention, and processing are in our Privacy Policy and Data Processing Agreement.
Who uses this
See how specific teams use company identification.
For teams
Sales teams
Sales sees exactly which companies are researching solutions — and routes high-intent ones to the right AE before the form is even filled.
For teams
Marketing teams
Marketing finally knows who's engaging with content — not just anonymous traffic. Attribute pipeline back to the campaigns that brought the buyer in.